On November 12, 2026, Attorney General Phil Weiser announced a $183.5 million settlement with Acima Digital, LLC, resolving allegations of deceptive advertising related to its rental-purchase agreements. The settlement addresses claims that Acima misled consumers about the terms of its financing, placing them into longer payment plans without their knowledge.

Under the settlement, Acima has agreed to comply with the Colorado Rental Purchase Agreement Act and provide $1.36 million in lease forgiveness to 1,229 consumers in Colorado.

Press Release: Colorado Attorney General

Published November 12, 2026. Reproduced in full from the Colorado Attorney General.

Attorney General Phil Weiser announces $183.5 million multistate settlement with rent-to-own finance company Acima Digital, LLC

Nov. 12, 2026 (DENVER), Attorney General Phil Weiser today announced a $183.5 million settlement with Acima Digital, LLC, and its parent company Acima Holdings, LLC, resolving allegations that the company deceptively advertised its rental-purchase agreements and marked up the cash price of rentable merchandise.

“In this case, Acima misled consumers with hidden markups and fees in their rent-to-own lease agreements. Consumers were led to believe they could pay for their purchase over 90 days without interest or fees, but they were automatically placed into 12-month payment plans with higher charges and without their knowledge,” said Attorney General Weiser. “Coloradans are struggling without having to worry about being taken advantage of. Companies must be upfront and honest with Coloradans, or we will hold them accountable.”

Acima Digital, LLC is a rent-to-own financing company that is alleged to have marketed its rental-purchase agreements as 90-day pay-off programs without disclosing that consumers were automatically defaulted into the maximum 12-month term. These 12-month terms usually cost the consumer double the advertised price. In addition, Acima’s marketing advertised the programs as “credit,” leading consumers to believe the program was similar to traditional financing. If a consumer wanted to cancel, Acima obstructed their attempt to terminate their rental-purchase agreements without penalty by returning their merchandise to Acima.

Under the settlement (PDF), Acima has agreed to:

  • Comply with the Colorado Rental Purchase Agreement Act.
  • Comply with the Colorado Consumer Protection Act.
  • Refrain from obstructing consumers’ ability to terminate their rental-purchase agreements by returning the merchandise to Acima.
  • Refrain from reporting rental-purchase agreements to the big three credit reporting agencies for a period of five years.
  • Properly handle late deliveries, merchandise damaged at the time of delivery, and adhere to legal obligations to make repairs to merchandise during the lease.
  • Provide $1.36 million in lease forgiveness to 1,229 consumers in Colorado.
  • Pay $450,000 in restitution to 1,631 consumers in Colorado.
  • Pay $389,000 to the state.

Joining Colorado in today’s settlement are the attorneys general of Alaska, Arizona, Arkansas, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Minnesota, Nebraska, New Hampshire, New Jersey, Nevada, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

Consumers who are eligible to obtain restitution or lease forgiveness pursuant to this settlement do not need to take any action. Consumers eligible to receive restitution will be contacted by the settlement administrator. Consumers who are eligible to receive lease forgiveness will be contacted by Acima.

Read the full complaint (PDF).